Environmental Design DIP Studio Updates

The Design Implementation Plan (DIP) is the foundational document that governs how every Orangetheory studio around the world is built and branded. The goal of this update was to freshen the standards, reflect the current brand, and give studio owners and franchisees a range of thoughtful options at a variety of price points. As production lead and creative project manager, I partnered with Design and Construction, Fitness, Brand Marketing, Studio Operations, and International to coordinate the comprehensive refresh. The scope covered everything from exterior signage and LED lit logo installations to interior vinyl graphics, storefront elements, and facility signage. The refresh applied across the full global footprint, setting the interior design standard for 1,500+ studios worldwide.