USA Today #1 Gym Campaign

When Orangetheory was named USA Today's #1 Gym by Readers' Choice in 2025, we built a campaign worthy of the win. As creative ops and production lead, I oversaw the full creative output across every channel and format: OOH and DOOH, paid social, email, in-studio signage, website, branded merchandise, co-branded product partnerships, and a grassroots festival activation toolkit that gave individual studios the tools to celebrate locally. The campaign lived everywhere from billboards and bus shelters to branded water bottles and ice cream trucks, showing up consistently whether a member encountered it in the studio, on their feed, or on the street.