Brand Evergreen Photography

This multi-day photo and video production was designed to do one thing: give the brand a deep, flexible library of assets that could work anywhere. As executive producer, I set the strategic vision and oversaw production from the ground up, from vendor and talent sourcing through shoot execution and final delivery. The assets were built for maximum flexibility across the full media mix, print, direct mail, paid social, DOOH, OOH, CTV, and organic, covering owned and paid channels for both local and national use.