OTconnect Beat Performance Monitor Product Launch

The OTconnect Beat is Orangetheory's newest performance monitor wearable, and getting it to market required building a complete brand identity from scratch. I led creative operations and production across every deliverable: naming exploration, brand identity and logo design, in-house packaging design, new website pages, and user guides localized into 17 languages. To keep costs lean and the team moving quickly, we produced all product photography and the full rendered promotional video entirely in-house. End to end, the project spanned nine months from first brief to global launch.