Social-First Content

Social-first content is a full production operation, and my team is behind all of it. I lead a combined in-house and creator team producing always-on and campaign content across paid and organic channels, with a consistent focus on content that feels native to the feed and true to the brand. From concept and production through creator management and final delivery, I oversee the full pipeline, making sure every piece of content serves both the moment and the bigger brand story.