Orangetheory Strong Studio Launch Shoot

Orangetheory Strong is a next-generation studio concept, and this was the shoot that introduced it to the world. As executive producer and line producer, I led the project end-to-end, directing vendor selection, location scouting, talent casting, and the full creative support team. On shoot day I owned the room, running the shotlist and on-site production before taking the reins through post and final delivery, all within a five week timeline and on a lean budget. Tight constraints have a way of bringing out the best in a great team.