Orangetheory Strong Product Launch

Orangetheory Strong is a next-generation studio concept, and this shoot created the foundational asset library used to launch it across a full creative ecosystem. I led the project from brief to final delivery, overseeing content strategy, shot list construction, vendor selection, location scouting, casting, shoot logistics, on-site production, post-production, stakeholder review, and final asset delivery.

Moving from brief to final delivery in five weeks, the production was built to serve more than a single campaign moment. The final assets powered creative across Meta, CTV, OOH, web, retail signage, print, studio environments, social, and owned channels, giving the brand a flexible visual system for launch and future marketing needs.