For Momentum 2025, Orangetheory's annual global convention, I led creative operations and production across every touchpoint of the attendee experience. From a full naming exploration and convention rebrand to experiential installations, neon displays, photo ops, and pop-ups, the scope covered the entire physical environment. We also developed a complete retail collection and executed full event design for three main stage configurations, including animated screen graphics, keynote creative, and all video production. As both creative lead and main stage stage manager, I held end-to-end ownership from the first brand concept through the final live moment.